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Vanguard bested iShares in full-year US ETF flows for the fifth straight yr in 2024, powered by its US fairness market trackers.
A web $308.2bn flowed into Vanguard’s ETFs, together with $117bn for the Vanguard S&P 500 ETF (VOO) alone, in accordance with new knowledge from Morningstar.
iShares funds took in $292.5bn, additionally led by its Core S&P 500 (IVV), with $86.5bn. The agency’s Bitcoin Belief, missing any counterpart product from Vanguard, was the yr’s third best-selling ETF, with $37.5bn.
US fairness merchandise accounted for two-thirds of Vanguard’s new money, whereas bond funds generated $59bn. iShares’ gross sales have been extra diversified, with fastened earnings, worldwide fairness and different merchandise, and particularly its spot bitcoin ETF, all promoting nicely.
Invesco ranked third in firmwide flows, with $90.5bn, adopted by State Road International Advisors’ $80.7bn and JPMorgan, which posted $45.6bn.
Rounding out the highest flows among the many 10 largest ETF companies have been Charles Schwab, with $41.4bn; Constancy, with $40.3bn; Dimensional Fund Advisors, with $38.8bn; First Belief ($20.8bn); and VanEck ($8.1bn).

This text was beforehand revealed by Ignites, a title owned by the FT Group.
Trade-wide, ETFs garnered $1.1tn in 2024 inflows, beating 2021’s document of $901bn.
Fairness funds have been answerable for $773.2bn, together with $591bn for US fairness, whereas fastened earnings posted $302.1bn, 94 per cent of it going to taxable bond funds.
Energetic ETFs, in the meantime, logged $295bn in inflows, greater than doubling their 2023 document and elevating their market share to eight.6 per cent, from 6.4 per cent.
*Ignites is a information service revealed by FT Specialist for professionals working within the asset administration business. Trials and subscriptions can be found at ignites.com.