MicroStrategy has raised nearly $20bn from buyers this yr to purchase bitcoin, fuelling a meteoric rise for the once-obscure software program firm into the Nasdaq 100 index of large-cap US expertise shares.
A mixture of promoting shares and convertible bonds has funded a one-way guess on a rocketing bitcoin worth that, regardless of a sell-off in latest days, has pushed its shares up greater than 400 per cent this yr. Such is the investor demand that the corporate now has a market worth of round $80bn, regardless of proudly owning round $41bn of bitcoin.
Debt fund managers have been clamouring to get their palms on the convertible bonds, believing they provide publicity to the hovering share worth whereas additionally offering safety if the worth goes into reverse. The inventory’s Nasdaq 100 inclusion will compel index-tracking funds to purchase billions of {dollars} extra of the corporate’s shares.
Its index inclusion after the shut of buying and selling on Friday — it’s a part of a trio changing IT agency Tremendous Micro Laptop, Covid-19 vaccine maker Moderna and gene-sequencing firm Illumina — is additional vindication for founder Michael Saylor, who has develop into one of the evangelistic proponents of bitcoin since his firm started shopping for it 4 years in the past.
“It’s some unimaginable monetary engineering,” mentioned a convertible bond portfolio supervisor invested in MicroStrategy. “[Saylor has] created this unimaginable scenario the place a inventory trades at 3 times the worth of the underlying bitcoin after which he simply sells extra shares daily and buys extra bitcoin.”

For Saylor, who as soon as tweeted that bitcoin’s “days are numbered” however later recanted, this yr has been an prolonged alternative to construct on his plan to make MicroStrategy a “treasury” for what he calls “essentially the most priceless asset on the earth”. In October he introduced plans to boost $42bn over the subsequent three years, all to pay for extra bitcoin.
The cryptocurrency’s worth has greater than doubled this yr following the arrival of spot bitcoin alternate traded funds within the US and Donald Trump’s presidential election victory in November. Trump’s guarantees to make the US a “bitcoin superpower” and ease the regulatory crackdown pushed the worth of the coin from lower than $64,000 on the finish of September to greater than $108,000 this week, though at one level on Friday it fell near $92,000.
“My perspective [on bitcoin] has gotten higher each quarter,” Saylor instructed the Monetary Instances. “Now you may have a president[-elect] who’s ending the conflict on crypto.”
MicroStrategy’s success has been helped by the massive premium that buyers place on its shares, with the corporate at the moment buying and selling at roughly double the web asset worth of its bitcoin holdings.
This permits it to problem inventory at a premium and purchase ever extra of the cryptocurrency. Though present shareholders find yourself proudly owning a smaller proportion of the corporate, the underlying worth of their shares will increase as a result of MicroStrategy now owns extra bitcoin per share.

Convertible bonds have additionally develop into a key method for MicroStrategy to boost cash. Such devices normally pay a hard and fast coupon but additionally convert into shares at an agreed worth, permitting buyers to profit from fairness’s limitless upside whereas offering the perceived draw back safety of bonds.
The extremely risky nature of the inventory has to this point labored nicely for each the corporate and buyers. It means the corporate can problem bonds with the next conversion premium than traditional and even provide zero coupon on the debt. Traders, in the meantime, have been drawn to the potential publicity to the agency’s hovering share worth and the perceived draw back safety.
As MicroStrategy’s shares surged earlier this yr, bond buyers who had lapped up its March convertibles rapidly grew to become fairness holders as their bonds had been transformed. In November, Saylor returned to marketplace for the fifth time this yr, issuing $3bn of convertibles for zero curiosity and a 55 per cent conversion premium.

For buyers who had snapped up MicroStrategy’s earlier debt, the corporate’s return to market might hardly have labored out higher, because it allowed them to take income on their shares and purchase new bonds.
“This was an absolute dwelling run for us. We acquired to lock in the entire upside of the previous six months, and now we herald draw back safety,” mentioned one convertible bond fund supervisor who owns MicroStrategy bonds. “There is no such thing as a higher consequence for a convertible bond supervisor.”
So-called convertible arbitrage hedge funds, which purchase such bonds after which quick the shares — guess on a falling worth — have additionally offered a prepared marketplace for the agency’s mass issuance.
Their technique is basically a guess on volatility. They attempt to earn cash on their quick place if the share worth falls, with losses on the convertible restricted by the bond’s draw back safety. And if the shares climb, the purpose is for the quick place — which is smaller than the convertible bond publicity — to lose much less cash than the acquire on the fairness upside.
“It’s arbitrage feeding arbitrage,” mentioned one convertible bond dealer who has purchased MicroStrategy’s bonds and shorted its fairness. “Our arbitrage is OK. It’s respectable. However [Saylor’s] arbitrage is sensible.”
Merchants exploiting the volatility of MicroStrategy’s shares have been helped by billions of {dollars} of inflows into extremely levered alternate traded merchandise that observe the inventory however amplify buyers’ potential positive aspects and losses. Two MicroStrategy ETFs, together with the Defiance Each day Goal two-times lengthy MSTR ETF, personal about $10bn of the corporate’s inventory by way of swaps and choices.
Not like conventional ETFs, which purchase and maintain shares, leveraged ETFs rebalance on the finish of each buying and selling day to hit their focused returns. Which means when the underlying asset rises in worth, fund managers should purchase extra of the inventory, and vice versa ought to costs fall.
These end-of-day rebalancing flows can “considerably impression the underlying MicroStrategy inventory worth, amplifying worth strikes, thus enhancing volatility”, mentioned JPMorgan strategist Nikolaos Panigirtzoglou.
However some buyers are getting nervous. They worry that the virtuous circle that has pushed up the share worth so rapidly might simply backpedal if the bitcoin worth falls considerably.
“Borrowing {dollars} to purchase bitcoin is only a huge greenback quick place, not a brand new monetary invention,” says Barry Bannister, chief fairness strategist at Stifel. “As any quick vendor in historical past is aware of, the worth of being improper is break.”
“If bitcoin traded down 90-95 per cent and stayed there, there can be no liquidation or debt accelerations,” Saylor instructed the FT. “Presumably our fairness would undergo some dilution, however we nonetheless wouldn’t promote, or have to promote, our bitcoin.”
The shares might additionally fall if buyers merely determine to put much less of a premium on MicroStrategy inventory. Since their peak on November 21, the shares are down round 40 per cent, whereas bitcoin is down simply 5 per cent.
One North American hedge fund govt mentioned that they had held a place in bitcoin and a guess towards MicroStrategy “to seize that unfold”. This guess “labored on and off till the commerce grew to become a meme”, added the individual, who now prefers to quick one of many twice-leveraged ETFs.
Some counsel that share gross sales by insiders undermine the corporate’s pitch to buyers: that bitcoin stays undervalued. MicroStrategy administrators have bought a complete of $570mn of the corporate’s inventory to this point this yr, in accordance with firm filings.
MicroStrategy didn’t reply to a request for touch upon the share gross sales.
“The topics change — now it’s crypto — however over the centuries human funding behaviour doesn’t deviate from the script one iota,” mentioned Bannister.
Anybody shopping for property “constructed on skinny air” ought to be ready to look at their cash “vanish”, he added.